Paraguay

With agriculture being one of the sectors with the highest contribution to Paraguay’s Gross Domestic Product, Future Food Together seeks to establish climate and environmentally friendly production systems to build sustainable supply chains for local farmer families In Paraguay.

Our Work

In Paraguay, we started work in 2020 with a focus on: 

 

  • Strengthening short supply chains by connecting small farmers with the sales markets in nearby cities. By having shorter supply chains, we can directly market to and communicate with consumers to explain why products are worth their costs.
  • Partnering with the private sector through collaborations with retailers, to allow farmers to access new markets, establishing “sustainable shelves” in supermarkets.
  • Raising awareness amongst consumers on the complex aspects of sustainability that their consumption behavior entails.

© WWF Paraguay

Our Results

Smallholder engagement and business collaboration

Future Food Together is partnering with Eco Agro and APRO, the main organisations that work on agroecological production, as well as farmers’ associations. In cooperation with APRO, a consultant explored the obstacles that smallholder farmers face in accessing markets. Through workshops and face-to-face interviews, possible solutions to challenges faced have been identified, such as the continued strengthening of platforms, the promotion of associations, and access to secure financing.

We have also strengthened and broadened agro-ecological and organic farming practices through seed breeding, training and capacity building, so that multipliers will push the project’s goals in future. 

Additionally, we collaborate with supermarkets such as Los Jardines to support farmers to access new market channels.

© WWF Paraguay

Consumer outreach

We work closely with the Earth Hour Community to hold activities and webinars. For Earth Day 2021, our events reached 26 communities online, with over 35,000 views of the virtual events. A fair was held in a mall, allowing producers to showcase their sustainable products.

We are also running a communication campaign through innovative tea packaging, called “Planeta-T”. The tea packages display different messages about sustainable consumption and are made using only recyclable materials. 

© WWF Paraguay

A website created specifically for the campaign includes a game for different types of consumers. Tastings take place at partnering retailers where the products are distributed free of charge.