For consumers
Consumer preferences and demands have a strong potential to influence corporate and government decisions, leading to more sustainable product innovations and policies.
Future Food Together engages consumers through initiatives that provide education, facilitate change and mobilise action toward a better future.
© WWF Thailand
Educate
Tapping into the latest consumer trends and research, we’re looking to provide a well-rounded perspective on sustainability through information materials, videos, webinars, workshops, cooking events, film screenings, talk shows, interventions at the point-of-sale, and educational materials for schools.
© WWF Indonesia
Facilitate
We’re enabling behaviour change through guidance tools that support decision-making in favour of healthier and planet-friendly choices. Examples include a traceability platform to link consumers and producers in Thailand, and an interactive game on the environmental impacts of dining choices in the Philippines.
Coming up, “sustainable shelves” will be established at supermarkets in Paraguay and Colombia to better guide shoppers’ purchasing decisions.
Mobilise
We implement large-scale campaigns that rope in other civil society stakeholders to ramp up social momentum towards sustainable food systems through like-minded “multipliers”. At the heart of each campaign is the intention for consumers to think about the value of food and to base their choices on a heightened awareness of how food is produced.
© WWF Thailand
© WWF Paraguay
Project News
World Food Day 2024 – The Right to Food
Small impulse, big impact Sometimes all it takes is a small incentive for a big change, says Kim Lape with a smile on his face. He knows well what he's talking about. Just one and a half year ago, the 43-year-old farmer grew vegetables on his farm in the Mondulkiri...
Analysing the status quo on SCP in Cambodia
Cambodia has been part of the Future Food Together Initiative since 2022. We are working with key value chain actors to transform agri-food systems with a holistic approach. After kicking-off the project, three studies were conducted on analyzing the current status of...
Joining Forces with the Hospitality Sector in Thailand
The Future Food Together’s IKI SCP Phase II Project recently formed a strategic partnership with the Onyx Hospitality Group. This partnership, formalized on December 8, 2023, at the Oriental Residence in Bangkok, signifies a crucial step towards promoting sustainable production and consumption principles within the hospitality sector in Thailand.